27.12.08
Registering for a Yahoo! Merchant Solutions Account
To register for an account, navigate to http://smallbusiness.yahoo.com/merchant, click the MerchantSolutions link, and follow the instructions. The forms will lead you through the process of...
27.12.08
Choosing a Merchant Solutions Package
Yahoo! has three different packages available: Starter, Standard, and Professional. All threepackages allow you to take credit-card orders, provide you with an equal number of e-mailaccounts, provide automated UPS-shipping processing, come with 24-hour, toll-free supportand 30 days “consulting” assistance, and...
27.12.08
Getting Started with Yahoo Merchant Solutions
So you’re selling on eBay. Is that enough? Maybe. But many businesses selling online usemultiple channels, which really is what this book is all about. If you’re only selling througheBay you...
27.12.08
Understanding Conversion Ratio, Click Value, and ROI
There’s one huge disadvantage to PPC ads, though . . . they cost money. Sometimes a lot ofmoney. Often, in fact, so much money that you will lose money if you buy PPC ads! In order touse PPC, you really must understand Conversion Ratio, Breakeven Click Value, and Return onInvestment (ROI):■ Conversion Ratio The...
27.12.08
Understanding the PPC Process
The basic process of using Pay Per Click is pretty simple:1. Decide to which pages you want to direct traffic from your ads. You can bring traffic toany page you wish, not just the home page.2. Register with a PPC system—you’ll provide a credit card to be used to pay for the ads—and “load” the account with some...
27.12.08
The PPC Systems
There are many PPC systems, but only three big ones, and a few “second-tier” systems:■ Google AdWords Perhaps the best-known PPC system is Google AdWords (http://adwords.google.com/). Since Google is the single most important search engine, thissystem displays many millions of PPC ads every day.■ Yahoo! Search...
27.12.08
What Is PPC?
Pay Per Click (PPC) is big business. In fact, it’s the primary manner in which Google makesmoney—almost all its income, 98 percent, comes from PPC—and is very important to Yahoo!as well. Pay...
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