1.1.09
Setting Up a Credit Card Merchant Account
In order to sell, you need a way to take money. While there are a number of different waysto take payments in order to have a functionalMerchant Solutions store, you must set up the store to accept credit-card payments. (Yahoo!won’t allow you to open until you do so.) As this may take a few days to sort out,...
1.1.09
Creating a Store Security Key
When you created your Merchant Solutions account, you had to either provide information aboutan existing Yahoo! account or create a new account. The Yahoo! account has an ID (to identifyyou), and a password (to ensure that only you can access the account). There’s one more formof account protection that you’re...
1.1.09
Pointing www to the Store
By default, Yahoo! sets up your domain so that it points in two different “directions”:■ Type www.yourdomain.com into a browser, and the browser goes to your web-hostingaccount at Yahoo!.■ Type store.yourdomain.com into a browser, and the browser goes to your store pages.What if you’re not planning to use the...
1.1.09
Pointing Your Domain to Your Store
If you already own a domain name—and therefore did not register one for the store during yourMerchant Solutions account setup—you need to point the domain to the store. In other words,you have to change the domain’s settings so that when someone types the domain into a browser,the main page from your store will...
1.1.09
Doing a Keyword Analysis
If keywords are important, how do you know which keywords to use?1. Guess.2. Take your guesses and run them through a keyword-analysis tool.Do not stop at Step 1! If you guess, you’ll guess wrong!Wordtracker is almost certainly the best keyword-analysis tool around (www.Wordtracker.com). It’s the system used...
1.1.09
Understanding Keywords
A keyword or keyword phrase is a word or series of words typed into a search engine by someoneseeking something. Keywords are used to trigger the display of your PPC ads. You’ll “bid” onkeywords—for instance, you might bid, say, 55 cents for the term camping equipment. Whensomeone types camping equipment into...
1.1.09
So, Can You Make Money?
Many readers, after thinking about the last few pages, are probably now in shock, especially if they’ve run a few numbers through their heads. They remember that■ A click costs at least 5 or 10 cents through the major PPC systems, and often much more.■ Conversion rates are often 1:100 or 1:200.How on earth can...
1.1.09
Calculating Click Value and ROI Later
If you’re already in business and selling through your online store, you should have a closerestimate of your conversion ratio. From there, you should be able to figure out the realconversion ratio. It won’t necessarily be the same as the conversion ratio you’ll get from your PPC campaign; for many reasons the...
1.1.09
Calculating Breakeven Click Value- What’s the ROI?
Calculating Breakeven Click ValueSo, here’s how to calculate breakeven click value. Let’s use some sample data:■ Click conversion rate: out of every 200 people clicking a PPC ad and arriving at yoursite, one will buy.■ Average profit per sale, before advertising costs: every sale brings $150 in gross profit.The...
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