Understanding the PPC Process

The basic process of using Pay Per Click is pretty simple:

1. Decide to which pages you want to direct traffic from your ads. You can bring traffic to
any page you wish, not just the home page.

2. Register with a PPC system—you’ll provide a credit card to be used to pay for the ads—
and “load” the account with some money to begin with.

3. Write one or more PPC ads (carefully follow the system’s ad guidelines, or the ad won’t
be placed).

4. Associate keywords with your ad—that is, decide which keywords will “trigger” your
ads to appear.

5. Place a bid on each keyword for each ad—in other words, tell the PPC system how much
you are willing to pay every time someone clicks your ad.

6. Turn on the ad campaign and wait for the traffic to appear.